عنوان مقاله [English]
Higher education provides the basis for the economic, social, cultural and scientific development of each country And one of the most important factors in the dynamics of the national economy. Therefore, planning to empowerment of higher education and How to transform higher education to meet and respond to the internal and external challenges of the university is one of the most important issues. strategic planning is one of the common methods of planning in higher education. It is used as a tool for managing decisions and activities that affect the long - term performance of a firm. Considering the importance of strategic planning in higher education, The purpose of this study was to improve the strategic planning process in determining the priorities of the governmental subsystem of higher education in Isfahan province, using the combined SWOT model and exploratory factor analysis.
The research method was descriptive-survey and the statistical population was 130 faculty members of Isfahan University of Technology, University of Isfahan, Kashan University and Malek Ashtar Industrial Technology University, who participated in the process of compiling the Secretariat of Isfahan Higher Education Planning document (2015). The samples were selected, using the purposive sampling. The research instrument was a researcher-made questionnaire, whose costruct, face and content validity was confirmed in the second phase of the Secretariat of Isfahan Higher Education Planning document. The reliability of the questionnaire was estimated 0.70 through Cronbach's alpha coefficient. 45 faculty members completed the questionnaires and returned them. The data analysis was performed using the Bartlett test (KMO), exploratory factor analysis, Cronbach's Alpha Coefficient, Pearson correlation coefficient through SPSS-17 software.
By using this mixed model, (by reducing the dimensions of SWOT matrix to about one tenth points and through making a statistical relationship between internal and external factors ), seven valid strategies were discovered and defined without inquiring all the grids of SWOT matrix which had less complexity compared to the AHP and ANP methods. These strategies met the objectives of this sub-system and, by defining a new indicator, made the prioritization task through the use of linear allocation technique.
Although the analysis technique of the SWOT matrix regulates the extraction of strategies, but according to Bryson & Roering (1987), this matrix does not provide a specific offer for how to extract strategies when comparing internal and external factors. Therefore, the development of WT, ST, WO and SO strategies are highly qualitative and is highly dependent on the expertise and creativity of strategists.
Akyel, N, KorkusuzPolat, T. & Arslankaya, S. (2012).Strategic planning in institutions of higher education: A case study of sakarya university, 8th International Strategic Management Conference, Social and Behavioral Sciences, 58, 66 – 72,
Babaesmailli, M, Arbabshirani, B. & Golmah, V. (2012). Integrating analytical network process and fuzzy logic to prioritize the strategies –a case study for tile manufacturing firm, Expert Systems with Applications, 39(1), 925–935.
Bass, E. (2013). The integrated framework for analysis of electricity supply chain using an integrated SWOT-fuzzy TOPSIS methodology combined with AHP: The case of Turkey, Electrical Power and Energy System, 44 (1), 897-907,
Bryson, J. M, & Roering, W. D. (1987). Applying private-sector strategic planning in the public sector. Journal of the American Planning Association, 53(1), 9-22.
David, Fred R. (1997). Concepts of strategic management, Prentice Hall.
De Bono, E. (2010). Teach your child how to think. Translated by Abdulmahdi Riazi, Tehran: Bahar Publications (in Persian).
Dyson, R.G. (2004). Strategic development and swot analysis at the university of Warwick, European Journal of Operational Research, 152 (3), 631–640.
Fabrigar, L. R, Wegener, D. T, MacCallum, R. C, & Strahan, E. J. (1999). Evaluating the use of exploratory factor analysis in psychological research. Psychological methods, 4(3), 272.
Hajipur, B & Soltani. M. (2008). The research strategic planning in universities and higher education institutions, Case Study: University of Imam Sadeq (peace be upon him). Management Thought, the second year, spring and summer, 1, 183-224(in Persian).
Kennedy, M. (2000, August). Towards a taxonomy of system dynamics models of higher education. In Proc. 18th System Dynamics Conference (pp. 30-40).
Machado, M. D. L, & Taylor, J. S. (2010). The struggle for strategic planning in European higher education: the case of Portugal. Research in higher education journal.
Maleki, M, Mohghar, F. & Karimi, D.D. (2010). The development and evaluation of organizational strategies by SWOT analysis and ANP. Management organizational culture, 21, 159-176 (in Persian).
Memarzadeh, Gh.r, Kyakjury, K. & Rudgarnjad, F. (2011). Strategic Analysis of the Islamic Azad University in order to provide appropriate strategies (Bandar Anzali Institute), research management. 88.
Mintzberg, H. (1987). The strategy concept I: Five Ps for strategy. California management review, 30(1), 11-24.
Mohammad Pur, M. & Alem Tabrizi, A. (2012). SWOT Analysis using of Modified Fuzzy QFD – A Case Study for Strategy Formulation in Petrokaran Film Factory, Social and Behavioral Sciences, 41, 322-333.
Nazemi, Sh, Fathi, A. & Dydehkhani, H. (2010). Application of Combined Model of SWOT and Fuzzy AHP in Strategic Planning at Higher Education, Case of the faculty of Economic and administrative Sciences. Science and technology, the first year, 2, 76-96 (in Persian).
Parsian, A. (2007). The foundations of probability and statistics, first published, Isfahan: Publishing Center of Isfahan University (in Persian).
Seifi, A, Mirlatifi S.M & Riahi H. (2011). Developing a Combined Model of Multiple Linear Regression-Principal Component and Factor Analysis (MLR-PCA) for Estimation of Reference Evapotranspiration (Case Study: Kerman Station), Journal of Water and Soil, 24(6), 1186-1196 (in Persian).
Shariatmari, M, Safarzad, A.H, Hedayat, P. & Vadoudi, K. (2013). Using SWOT analysis and SEM to prioritize strategies in Foreign exchange market in Iran, Social and Behavioral Sciences, 99, 886-892.
University of Isfahan (Secretariat of Isfahan Higher Education Planning). (2015). Spatial Planning of Higher Education in Isfahan Province: second Phase report. January (in Persian).
Wheelen TL. & Hunger J.D. (2003). Strategic management and Business Policy, Ninth Edition, New Jersey: Pearson Education Inc.
Yaaghubi, A. & Jalal Kamali, Z. (2012). The model to choose the best strategy based on SWOT analysis and linear allocation method (Case Study: Pars Industries Packaging)", Third National Conference on Industrial Engineering and Systems, May (in Persian).
Yuksel, I. & Dagdeviren, M. (2007). Using the analytic network process (ANP) in a SWOT analysis – A case study for a textile firm”, Information Sciences, 177 (16), 3364-3382.